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FOR THE CARING COMPANY

Advertising and Promotional Opportunities

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    INTERNATIONAL DRUG AWARENESS RESEARCH FOUNDATION
        LEAD by Example

        You are invited to
        BECOME A CARING COMPANY

The Caring Company Program, your road map to GOOD CORPORATE CITIZENSHIP

As the leadership organization for Drug Awareness Prevention and Education, International Drug Awareness
Research Foundation, is uniquely poised to act as a link between your business and the community. Whether
you are a large multi-national corporation, a medium-sized company, or a small business, the CARING COMPANY
PROGRAM is your road map to building an effective community investment program and to demonstrate your
commitment to corporate citizenship.

WHY SHOULD YOU CARE?
Leading businesses recognize that doing good can no longer be a one-off. It must be integrated as part of an overall
business strategy.

Customers demand it

Shareholders expect it

Communities require it

Employees choose companies that do it well

CORPORATE CITIZENSHIP MATTERS
They also know that doing good is good for business. Good corporate citizenship can:

Improve your bottom line and reputation

Enhance your employee recruitment and retention

Build your brand

Differentiate your company in the workplace and the marketplace

Above all, good corporate citizenship helps build healthy and Drug-free communities.

COMPANIES WHO CARE
“Our future depends on the success and the health of the community as a whole, so we recognize that we need
to step up and support that in a meaningful way. It’s about positioning the company; it’s about building the corporate
reputation; it’s about our license to operate. That pride in the company is one that is an intangible but is very significant
in employee retention.”
WHO WE ARE

We are an international organization that is dedicated to the prevention of substance abuse through the research, development and distribution of high-impact visual health care information products designed to increase drug awareness and prevention. Almost every community in every country has experienced the dramatic effects of substance abuse.Our signature product, The Self-Destructive Use of Drugs is in demand in many countries around the world. It is internationally recognized and has received public endorsements and widespread acclaim from governments, businesses, professionals, medical and educational leaders including ordinary citizens in over 100 countries that recognize it as a unique and powerful teaching and self-learning tool. International sponsors include UNICEF.

OUR MISSION

GETTING THE MESSAGE OUT TO THE COMMUNITY

The primary purpose of The Self Destructive Use of Drugs is to inform and educate young and old globally about the factual and objective truth about the use and abuse of all drugs both legal and illegal. It is available in all languages and paints a vivid and powerful picture that provides a wealth of information in a dramatic format involving all of the major drug groups all in one place. The Self-Destructive Use of Drugs is the world's leading educational and self-learning tool. It has proven itself to be very effective wherever it is posted and will continue to help millions of people towards increasing drug awareness, prevention and education throughout the world.

EASY TO USE - COLORFUL - INFORMATIVE

57 square inches of promotional and advertising space.

AVAILABLE IN ALL LANGUAGES

The Self-Destructive Use of Drugs 19"x31" uniquely displays the mind-body drug connection in one poweful graphic. Covers the 12 most commonly abused drug groups summarizing the characteristics of the use and abuse of legal and illegal substances.

It features a full-spectrum, vibrantly colored scheme that presents all facts in a color-coded key system, which clearly shows the interrelationship between the mind, body and drug group in one powerful graphic.

A visual informative guide promoting drug awareness, prevention and education.

Important Links to visit :

Newsroom (click here)

Testimonials (click here)

Sponsors / Endorsers (click here)
GETTING THE MESSAGE OUT TO THE COMMUNITY

Promoting drug-awareness that focus on prevention and education. Provide a clear consistent social message that: teen alcohol, tobacco and other drug use is harmful.

CUSTOMIZED ADVERTISING
57 square inches of promotional space
Commercial sponsors can have their name/logo and/or message printed on each copy of the poster.
HIGH IMPACT, HIGH VISIBILITY, LONG-TERM EXPOSURE
A powerful and compelling message
Extensive experience with "The Self-Destructive Use of Drugs" has demonstrated that its attention-grabbing graphics, coupled with its
compelling message virtually guarantees that the poster will be seen publiclyby thousands of people and families during the year.

BUILT-IN PERMANENCE
The poster is made of high-quality materials (heavy duty double laminated) and is designed to last. Its information will not go out of date
and is of enduring importance today, tomorrow, and 10 years from now.

THE BENEFITS
The corporate sponsor is seen as a socially responsible caring company engaged in community affairs and is widely recognized as one
that is dedicated to helping young people grow into adulthood drug-free. Help shape the lives of young people in your community with an
advertisement; then benefit from the resulting publicity knowing that your sponsorship, the message you have chosen to support, is saving
a life right now.
MARKET RESEARCH
Market research has shown that the demand for a high-quality "19"x"31" poster, printed on a heavy-duty 8-point card stock with 57
square inches of space is very high, in a vast and virtually untapped market.

�� TYPICAL TARGET MARKET GROUPS